Shit Band, No Style, Awful Music, Bit Chubby = Burberry Contract

The lead singer of the worst band of 2008, One Night Only, is now starring in Burberry adverts. Whose psychotic idea was this?

It's not the campaign I object to (hanging out in greenhouses looks like fun), but why him? Has no one at Burberry actually heard One Night Only?

I do hate this crappy, affected vocal that is so popular right now. It's like the Libertines gone bad, crossed with Jack Penate and a nod to Dexy's Midnight Runners. Proof of their poopness:

This faux pas is on a level with the most misjudged Vogue cover of all time:

Why do fashion workers seem to be completely clueless as far as music is concerned?